Eniola Salami is the founder of Joyof Foods, a Dublin-based food brand bringing authentic West African flavours into the mainstream through modern, convenient formats.
Raised in a Nigerian household, food was central to how Eniola experienced culture, family, and identity. Dishes like jollof rice weren’t just meals, they were moments deeply rooted in tradition. But as life became busier, she saw a growing gap: the food people loved wasn’t keeping up with how people live today.
With a background in Culinary Arts from TU Dublin and experience in food product development roles at companies such as Lir Chocolates and Donnelly Fresh Foods, Eniola combines chef-level expertise with commercial food manufacturing knowledge, enabling her to translate complex, traditional cooking into scalable products without compromising on flavour.
She founded Joyof to solve a clear problem: making traditionally time-intensive West African dishes accessible without compromise. Its flagship Jollof cooking sauces allow consumers to recreate one of West Africa’s most iconic dishes in just 30 minutes, bringing both convenience and cultural authenticity into everyday kitchens.
Eniola has been recognised as one of the Irish Independent’s 30 Under 30 (2025) and 60 Stars to Watch (2026), and her work is part of a broader mission to position West African cuisine as a staple in global food culture, not a niche.
