Working in wine since the age of 16, Kevin O’Callaghan holds his much-loved position as Wine Expert at SuperValu, where he leads the development of its diverse and award-winning wine portfolio.
With recognised expertise and deep commitment to the world of wine, Kevin collaborates closely with admired winemakers from around the world to curate SuperValu’s own Specially Sourced range, providing customers with high-quality selections without breaking the bank. Kevin always advocates a personal approach to wine, emphasising personal preference over prescriptive recommendations – “no need to follow anyone else’s rules!”, he says.
Kevin frequently shares his knowledge through in-store engagements and public tastings, such as the SuperValu Spanish Wine Event, offering curated experiences under his direction. With his guidance, SuperValu has achieved notable recognition within the industry, with numerous awards such as, ‘Best Supermarket Wine Outlet’, underscoring the success of SuperValu’s award-winning wine range.